Youtube Cuts Off Ads From Logan Paul S Videos Costing Him About 1M A Month

YouTube had previously pulled Paul from its “Google Preferred” advertising program back in January, but the more recent decision appears to be in response to a recent video in which Paul is seen tasering two dead rats, although the company did not specify which video or videos it was responding to. The move is estimated to cost Paul about a million dollars a month in ad revenue, over and above the extra Google Preferred income he’s missed out on, plus his lost spots on the YouTube Red series Foursome and the jeopardized sequel to the scifi film The Thinning which he starred in. Demonetization is one of YouTube’s big weapons against objectionable content, but it remains to be seen whether the culture of stardom on the site, which rewards increasingly outrageous behavior that attracts big numbers of clicks (Paul himself has 16 million subscribers as of this writing on the platform) can be effectively changed, if indeed that really is YouTube’s goal in actions like this one.