Most Expensive Super Bowl Commercials Ever

Super Bowl XLVII in 2013 had 108.41 million viewers—so its no surprise that advertisers clamor for inclusion on the broadcast and those spots are sold at a ridiculously high premium. In fact, the cost of a 30-second commercial during the Super Bowl sells for nearly $4 million. With an audience of over 100 million and the high price paid to advertise during the Super Bowl, advertising companies go all out creatively for their clients’ Super Bowl spots. Here’s a list of 10 of the most expensive Super Bowl commercials ever aired. 10. Reebok: Terry Tate – Office Linebacker – Cost: $4.2 million Year: 2003 9. Subway: Make Up For Eating Bad Not Being Bad – Cost: $4.4 million Year: 2004 8. Cadillac: 0-6 in Under 5 Seconds – Cost: $4.6 million Year: 2005 7. ESPN: Sports Heaven – Cost:$4.8 million Year: 2006 6. General Motors: Robot – Cost: $5.2 million Year: 2008 5. Coca-Cola: Stewie v Underdog – Cost: $5.4 million Year: 2008 4. Audi: The Chase – Cost: $5.6 million Year: 2009

  1. Budweiser: Delivery Truck Bridge – Cost: $5.8 million Year: 2010
  2. Pepsi: Joy of Pepsi – Cost: $7.3 million Year: 2002 And the most expensive Super Bowl commercial of all time is:
  3. Chrysler: Imported From Detroit – Cost: $12.4 million Year: 2011

After Sunday’s Super Bowl XLVIII there may be one or more new commercials to add to this list of the Most Expensive Super Bowl Commercials Ever. Any bets on which ones they will be? A beer company? A car company?